Following a recent deal, Parimatch has been named as Nottingham Forest’s official UK betting partner for the upcoming 2024-25 Premier League season. The global sports betting brand, operated by BVGroup in the UK, expressed excitement about the new partnership with Forest. In a statement, the Parimatch press office stated, “We are delighted to start this new partnership with Nottingham Forest for the upcoming Premier League season. It’s going to be a thrilling season for Nottingham Forest as the club continues to reestablish itself in the top flight of English Football. By starting this new partnership, Parimatch reinforces its commitment to supporting sports worldwide.”

Nottingham Forest’s Chief Operating Officer, Paul Bell, also shared his enthusiasm about the partnership, saying, “We are delighted to welcome Parimatch as the official partner of Nottingham Forest Football Club. We look forward to working with them through the 2024/25 season and welcoming them to the Forest family.”

In addition to the partnership with Nottingham Forest, Parimatch recently renewed its sponsorship deal with Leicester City for the 2024/25 Premier League season. This partnership, which began back in the 2020/21 season, marks the fifth consecutive year of collaboration between the two parties. Parimatch praised the ongoing partnership with Leicester City, stating, “We’ve been working with Leicester City Football Club for four years and are honored to continue our partnership with the club for another season. It’s going to be an exciting season for Leicester City back in the Premier League. Renewing our partnership reinforces our commitment to supporting sports worldwide.”

Overall, both Nottingham Forest and Leicester City are set to benefit from their partnerships with Parimatch, as the global sports betting brand continues to solidify its presence in the world of football sponsorships. The upcoming Premier League season promises to be an exciting one for both clubs as they aim to achieve success on and off the pitch.