Sportingtech, a gaming provider, has recently made an exciting announcement regarding the integration of BetMakers’ turnkey horseracing technology solution into their platform. This move is aimed at enhancing Sportingtech’s horseracing technology services for its operator partners, as the company looks to strengthen its customer offerings under the leadership of their new CEO, Tom Ustunel. With BetMakers’ horseracing solution covering over 300,000 annual racing events and incorporating real-time data feeds, Sportingtech is hopeful that this addition will bring diversity to its platform.
Tommy Molloy, the Chief Product Officer at Sportingtech, shared his thoughts on the partnership, stating: “The integration of BetMakers’ horseracing solution is a significant step forward for Sportingtech as we continue to diversify and enhance our already robust platform’s offering. Horseracing is a globally popular sport, generating over $115bn in revenue each year, and we are excited to provide our partners with access to this dynamic vertical. This partnership underscores our commitment to delivering the best-in-class solutions that meet the evolving needs of our clients and their players.”
For BetMakers, this collaboration with Sportingtech comes on the heels of their recent activities in the US market, specifically their two-year market access and content agreement with bet365 to launch fixed odds horseracing in Colorado and New Jersey. The company also welcomed a new CFO, Carl Henschke, in June, showcasing further growth and expansion.
Joey Carroll, the Director of Business Development & Partnerships at BetMakers, expressed his excitement about the partnership with Sportingtech, saying: “BetMakers is delighted to work with Sportingtech to offer betting on racing from around the globe through their award-winning platform. Our highly flexible embedded solution will deliver fixed odds and tote betting on racing, powered by BetMakers’ best-in-class wagering engines, expert-managed trading services, unmatched global pool commingling capabilities and enhanced tools for user engagement including our new racing form and content services from Racelab. We look forward to working closely with Sportingtech to advance the race betting experience they offer through their platforms.”
In conclusion, this integration of BetMakers’ horseracing solution into Sportingtech’s platform marks an exciting development for both companies as they aim to provide top-notch horseracing technology services to their operator partners. This partnership not only enhances Sportingtech’s platform offerings but also strengthens BetMakers’ position in the global horseracing market.
