The latest partnership between LaLiga and SportyBet has been announced, with SportyBet becoming the Official Betting Partner of the division across Africa. This exciting collaboration will be marked with a launch event in Africa featuring a surprise LaLiga ambassador, who is said to be a football legend known worldwide. Fans can expect to see innovative and unique betting options as part of this partnership.
Brand exposure is a significant aspect of this collaboration, with SportyBet gaining visibility during LaLiga broadcasts through advertising billboards and cam carpets. The brand will particularly shine when iconic teams like Real Madrid, Barcelona, and Atlético Madrid are the visiting team. Additionally, fans can look forward to exclusive access to LaLiga content, VIP stadium tours, and other exciting experiences offered by the sports betting platform.
Elías Gallego, VP of Media, Marketing, and Business Development at SportyBet, expressed his enthusiasm for the partnership, stating, “This partnership represents a powerful alignment between SportyBet’s leadership in the African market and LaLiga’s immense potential to grow its footprint across the continent. By leveraging our deep understanding of the African audience, we’re confident that together we can elevate the fan experience, fuel the passion for football, and drive unprecedented growth for LaLiga and SportyBet in this vibrant region.”
Jorge de la Vega, LaLiga’s Executive General Manager, also shared his excitement about the partnership, stating, “Partnering with SportyBet is an exciting milestone for LaLiga as we continue to expand our global footprint, particularly in Africa. This collaboration not only brings LaLiga closer to millions of passionate football fans across the continent but also underscores our commitment to delivering world-class football experiences to diverse audiences. Together with SportyBet, we aim to create new opportunities for engagement, inspire the next generation of football enthusiasts, and celebrate the shared love of the beautiful game.”
It is worth noting that SportyBet has previously partnered with Manchester City, becoming the Premier League side’s Official Betting Partner in Africa last year. The collaboration with LaLiga marks another significant milestone for the sports betting brand as it continues to expand its presence in the African market. The partnership promises to enhance the fan experience, drive growth for both LaLiga and SportyBet, and create new opportunities for football enthusiasts across the continent.
