Premier Padel has recently revealed a groundbreaking multi-year global betting sponsorship deal with renowned sports betting operator Betsson. This partnership is aimed at elevating the fan experience of the Qatar Airways Premier Padel Tour through a variety of exciting initiatives.

Betsson, as part of the agreement, will provide a plethora of padel odds and deliver additional content such as competitions, player insights, ticketing, and exclusive VIP experiences during Premier Padel tournaments. The goal of this collaboration is to attract a fresh audience to Premier Padel events and offer fans a more immersive in-tournament experience.

Rob Mitchell, the Commercial Director of Premier Padel, expressed his enthusiasm about the deal by stating: “We are thrilled to welcome Betsson as our official betting partner for the upcoming years. This marks an exciting phase for Premier Padel as we continuously strive to expand the sport on a global scale and enhance its appeal and engagement for fans both on and off the court. Our new alliance with Betsson will bring a new wave of spectators to Premier Padel tournaments, providing fans with unprecedented player information and in-tournament insights.”

Ronni Hartvig, the CCO of Betsson Group, also chimed in on the partnership by stating: “We take immense pride in being one of the most dedicated betting companies in the realm of padel, with our extensive history of sponsoring tournaments and offering a wide array of odds in the industry. It is worth mentioning that a significant number of Betsson’s employees are avid padel players themselves. Now, by stepping up as sponsors of the largest tournament in the sport, we are honored and thrilled to contribute to the growth of padel.”

The collaboration between Premier Padel and Betsson is poised to revolutionize the landscape of padel betting and fan engagement, offering a new level of excitement and opportunity for both players and enthusiasts alike.