Gambling Giants Codere and Beter Team Up for Epic Esports Venture

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Codere has announced a new partnership with Beter to bring ESportsBattle tournaments to its platform. This collaboration will allow Codere to offer Beter’s eFootball and eBasketball offerings, enhancing its customer experience. In the wake of Codere’s positive Q2 2024 results, with a 39% increase in net gaming revenue, this deal aims to further boost their financial success.

Sergio Garcia, Codere Sportsbook Operations manager, expressed excitement about the partnership, stating, “Beter has quickly become the leading provider of fast-betting content, and we absolutely wanted to leverage the demand for its ESportsBattle series by offering it to our players. Our teams are looking forward to fruitful results soon.”

This agreement with Codere follows Beter’s recent partnership with African operator SportyBet and the appointment of a new CCO, Alina Mihaela. Beter CEO Gal Ehrlich commented on the Codere partnership, saying, “We are delighted to add Codere to our growing roster of big-name operators using our fast-betting content to engage the next generation of players. Our esports products offer non-stop betting on popular disciplines such as eFootball and eBasketball, strengthening Codere’s content offering to players.”

Overall, the distribution of ESportsBattle tournaments through Codere’s platform marks a significant step for Beter in expanding its market reach. With both companies aiming to provide top-notch gaming experiences for players, this partnership holds promise for future success in the world of online and retail sports betting.

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