Journalists at the casino industry are excited to announce that New York Jets players Wayne Chrebet and Tony Richardson will be making an appearance at Evolution’s Atlantic City live dealer studio on Thursday 5 September.
BetMGM has decided to team up with the iconic Jets players for their ‘Kickoff With The Stars’ live dealer blackjack event at BetMGM Casino. Fans will have the chance to interact with Chrebet and Richardson during this exclusive event.
To attend, players in New Jersey simply need to log in to BetMGM Casino between 7:30 pm and 10 pm on 5 September. The event will feature a special private table for Infinite Blackjack, allowing hundreds of players to participate simultaneously. Chrebet and Richardson will provide real-time stories and commentary, making the experience even more engaging.
Oliver Bartlett, VP of Gaming Product & Content at BetMGM, expressed his excitement for the event, stating, “By bringing together the star power of Jets legends Wayne Chrebet and Tony Richardson with the thrill of live dealer blackjack, BetMGM is creating an exciting event to celebrate the start of the NFL season. This showcases our live dealer offering and commitment to delivering new and entertaining experiences for our players.”
Jacob Claesson, CEO of Evolution North America, also shared his enthusiasm for the partnership, saying, “Evolution is thrilled to partner with BetMGM to facilitate an unforgettable live dealer experience with two New York Jets legends to kick off the NFL season. This exciting event showcases our innovative live dealer blackjack and offers players the rare opportunity to interact in real-time with Wayne and Tony while playing. We’re extremely proud to support BetMGM as they continue to push the boundaries of live dealer gaming and we look forward to welcoming new sports enthusiasts to discover the excitement and unique interactions that live dealer games provide.”
Collaborations between operators and sports figures are becoming more common in the gaming industry. It is crucial for operators venturing into new verticals to generate interest and engagement, particularly among Gen Z audiences.
For instance, Spribe, the operator behind the crash game Aviator, recently partnered with Brazilian sports star Jully Poca. This strategic move highlights the importance of influencer marketing and celebrity partnerships in appealing to Gen Z consumers, as mentioned by CCO Giorgi Tsutskiridze in a previous issue of Trafficology.
Overall, events like ‘Kickoff With The Stars’ demonstrate the industry’s commitment to innovation and creating unique experiences for players. Fans and enthusiasts can look forward to a thrilling night of live dealer blackjack with two NFL legends.
